Concept project · 24-hour urgent services
Three seconds, or the next one answers.
An urgent-service site built for one thing: becoming a call before the competitor's page even loads.
Project
24h Response
Timeline
7 dias
Scope
1 página
A fictional brand, created by Prumia to demonstrate strategy, interface and project decisions. The timeline shown follows Prumia's real process.
The problem
Someone with an urgent need doesn't browse. They call whoever answers first.
53% of mobile visits are abandoned once a page takes longer than 3 seconds (Google/SOASTA, 2016).
A beautiful, slow corporate site loses to a well-placed phone number.
7
days to launch
from the day content arrives
3s
loading limit
Google/SOASTA, 2016
53%
abandon past that mark
Google/SOASTA, 2016
Project decisions
Every choice has a reason behind it.
6 decisions from this project and how each one affects delivery time. The timeline starts when we receive your content.
Calling is the whole page
A fixed call button, visible at any scroll depth, with a 44px tap target.
- Time impact
- Half a day of development
One page, not ten
Everything that decides the call fits in one scroll. An internal menu would only add friction.
- Time impact
- 7 days instead of 15
Minimal weight
Local fonts, one optimized image. Nothing delays the first pixel.
- Time impact
- 1 day of development
Explicit coverage
Neighborhoods served and average arrival time in text, not a heavy map.
- Time impact
- Half a day
Proof in 10 seconds
Fleet, license and 24h service right below the button. No mandatory scrolling.
- Time impact
- 1 day of development
No form
Someone with an urgent need doesn't type. Phone and WhatsApp, full stop. A form can wait.
- Time impact
- Saves 1 build day
Screens
24h Response
24-hour urgent services
Call
Phone and WhatsApp above everything.
Coverage
Neighborhoods and average time, in light text.
Proof
License, fleet and 24h shift.
Fixed footer
Call action always on screen.
Speed is service.
Project identity
Colours and type created for 24h Response. This is not Prumia's identity — each project takes its own place in its market.
Palette
Base
#0E1116
Surface
#171B22
Accent
#E2574C
Text
#F2F0EB
Typography
Clash Display / Satoshi / JetBrains Mono
Typefaces chosen for this project. Prumia itself uses Playfair Display and Montserrat.