Concept project · Healthcare & clinics
A full calendar starts before the front desk.
A clinic website that answers the only question patients have: can I trust this, and can I book now?
Project
Vértice Clinic
Timeline
15 dias
Scope
Até 10 páginas
A fictional brand, created by Prumia to demonstrate strategy, interface and project decisions. The timeline shown follows Prumia's real process.
The problem
High-ticket patients don't choose from a price list. They choose by signs of competence.
No real photos, no named provider, no clear path to book — and they close the tab and call the next clinic on the list.
Before booking, patients search for the clinic and the provider by name. The website is the zero appointment.
15
days to launch
from the day content arrives
1
tap to book
fixed mobile action
10
project pages
one per specialty
Project decisions
Every choice has a reason behind it.
6 decisions from this project and how each one affects delivery time. The timeline starts when we receive your content.
Book in one tap
A fixed mobile footer button with WhatsApp and calendar. No nine-field form.
- Time impact
- Day 1 of development
Proof before the choice
Team, credentials and structure sit above the fold. Credibility is what converts.
- Time impact
- Set in direction, 3 days
One page per specialty
Each procedure gets its own indexable page, with FAQs and prep instructions.
- Time impact
- 4 days of development for up to 10 pages
Copy written in-house
You send the raw information; we write the copy. No waiting on content that never arrives.
- Time impact
- Adds no days — happens alongside development
Genuinely light
Images served in modern formats with deferred loading. The site opens on waiting-room 4G.
- Time impact
- Half a day of support
No decorative gallery
We cut the banner carousel and background video. They don't book appointments — they just delay the first pixel.
- Time impact
- Saves 2 production days
Screens
Vértice Clinic
Healthcare & clinics
Home
Who treats you, where, how to book.
Specialty
One page per procedure, with prep and FAQs.
Team
Face, license and background of each professional.
Booking
Short route: choose, confirm, get reminded.
Trust is built before the first appointment.
Project identity
Colours and type created for Vértice Clinic. This is not Prumia's identity — each project takes its own place in its market.
Palette
Base
#0E1116
Surface
#171B22
Accent
#7FD1AE
Text
#F2F0EB
Typography
Clash Display / Satoshi / JetBrains Mono
Typefaces chosen for this project. Prumia itself uses Playfair Display and Montserrat.