Concept project · Law firms
Restraint is an argument too.
A firm website that projects authority without shouting — and turns reading into qualified contact.
Project
Aymoré Chambers
Timeline
15 dias para estrutura e templates
Scope
Até 100 páginas
A fictional brand, created by Prumia to demonstrate strategy, interface and project decisions. The timeline shown follows Prumia's real process.
The problem
Clients with high-stakes cases don't buy promises. They buy track record and posture.
Most firm websites bury practice areas in a generic menu and lose the author behind every article.
Before calling, the client searches for the firm and the lawyer by name. What they find is the first argument.
100
supported pages
scalable structure
1
page per practice area
project architecture
3
months of support
coverage after launch
Project decisions
Every choice has a reason behind it.
7 decisions from this project and how each one affects delivery time. The timeline starts when we receive your content.
Practice areas as the front door
Each area gets its own page, written for the client — not for a filing.
- Time impact
- 3 days of direction for the area architecture
Publications with authorship
Custom backend for articles. Every piece signed by a partner, with structured author data.
- Time impact
- 3 days of development
Template instead of one-off pages
One structure serves all 100 pages. The firm publishes on its own afterward, no dependency on Prumia.
- Time impact
- 15 days for structure and templates, not per page
Contact without friction
Short form, stated confidentiality and a response promised within a written window.
- Time impact
- 1 day of development
Lead tracking
A private dashboard shows which area brought which contact. Decisions made with numbers, not hunches.
- Time impact
- 2 days of development
No stock-photo law
The generic gavel, scale and handshake are gone. In come the partners, the office and real documents.
- Time impact
- Depends on your material — doesn't hold up development
Three months of support
After launch, we handle fixes and fine-tuning without opening a new budget.
- Time impact
- 3 months after publication
Screens
Aymoré Chambers
Law firms
Home
Posture, areas and proof in three blocks.
Practice area
One page per thesis, written for the client.
Publications
Custom backend, authorship and internal search.
Dashboard
Origin of every lead, no parallel spreadsheet.
Authority is shown, not declared.
Project identity
Colours and type created for Aymoré Chambers. This is not Prumia's identity — each project takes its own place in its market.
Palette
Base
#0E1116
Surface
#171B22
Accent
#C9A227
Text
#F2F0EB
Typography
Clash Display / Satoshi / JetBrains Mono
Typefaces chosen for this project. Prumia itself uses Playfair Display and Montserrat.